MY UNIVERSE
Bringing together my art direction services, My Universe is where my artistic expression moves freely, defying labels and definition. Every photo shoot, event and performance represents a new adventure, an opportunity to explore my artistic vision through the art techniques I have developed throughout my varied training and career.
Drawing on Italy’s rich artisan culture and working closely with my local creative network, I help international brands and teams infuse their visual storytelling with an eclectic Italian spirit. All my projects are united by an unwavering belief that art is the most natural way to express our creative thoughts, ideas, and avant-garde experiments.
EXTINCTION STORY
CATEGORY: Exhibition design
LOCATION: Fondazione Recontemporary, Turin, Italy
YEAR: 2025
What’s left when everything disappears? The species extinction message in artist Claudia Larcher’s video art installation Extinction Story is amplified by its setting. Working closely with artist and curator Iole Pellion on the exhibition design, I transformed Recontemporary, Italy’s first independent media art space, into a modern curiosity cabinet that enhances – rather than dominates – Larcher’s work.
CREDITS: Phileas – The Austrian Office for Contemporary Art, The Forum Austriaco di Cultura Milano and the Federal Ministry of Housing, Arts, Culture, Media and Sport, Republic of Austria.
THE SECRET IN THE URBEX
CATEGORY: UrbEx
LOCATION: Secret
YEAR: 2025
Silence speaks louder than words. Feet and minds wander through this silent, abandoned building as it tells the story of the lives it once hosted. The Secret in the URBEX was created by Orlando Tales Magazine with photographer Nicola Bertellotti. It is a reflection on transience: places remain, even when we’re gone. In this space, the camera becomes a filter through which to understand time and memory.
LA FILLE DE COCTEAU PER SHELL BELLE
CATEGORY:Brand photo shoot
LOCATION: The Secret Home, Turin, Italy
YEAR: 2024
No rules. No conformity. Just dreamy sensuality. The enigmatic Lula – La Fille de Cocteau – brings French luxury lingerie brand Shell Belle Couture to life in this ethereal photo shoot. Combining our creative visions, I photographed the multi-disciplinary artist against the eclectic backdrop of The Secret Home. Each shot captures our shared artistic expression.
SPAZIO TEMPO
CATEGORY: Art direction services, event design, and costume design for Edeen – Mattia Galante (visual & art performance)
LOCATION: Autolook Week Torino launch, Turin, Italy
YEAR: 2024
A fast car. The theory of relativity. As time slows, velocity increases. This idea inspired Spazio Tempo, a performance art piece created for Autolook Week Torino, Turin’s festival of automotive design. I led the event’s art direction and costume design in collaboration with Edeen Entertainment and choreographer and producer Mattia Galante. In this event, performance and sculptural costume become vehicles to express the abstract time-space bubble.
SINAPSI
CATEGORY: Event design, art direction and costume design
LOCATION: Molini anglo-americani, Collegno, Turin, Italy
YEAR: 2023
Thinkers. Creators. Teachers. Forgotten. Sinapsi sets the record straight on the women of the Bauhaus. For this avant-garde performance event, I collaborated with Edeen Entertainment and choreographer Mattia Galante on Lucifero Illuminazione’s showroom opening night. ‘Invisibilised’ and overlooked by history, the Dessau school’s female members are represented by a theatrical persona, for whom I designed the costume. The striking performance blends movement, costume and geometric forms, finally bringing to light stories that have long been overshadowed.
BACK HOME
CATEGORY: Art direction services, event design and production
LOCATION: The Secret Home, Turin, Italy
YEAR: 2022
Coming home, the ultimate primordial need. Back Home invited its guests to return to the very essence of themselves. This event, for which I covered event design, art direction and production, explores what came before anything else. With water – the symbol of birth and rebirth – the leitmotif, each guest shared small ripples of herself with her fellow diners around the table against an atmospheric backdrop.
PATTERNS
CATEGORY: Visual storytelling and workshop design
LOCATION: The Secret Home, Turin, Italy
YEAR: 2021
‘When patterns are broken, new worlds emerge’ – Tuli Kupferberg. Fabric, thoughts, nature, actions: everything repeats. Patterns is the result of my collaboration with artist Darija Bazdan. Patterns are all around us, whether we can see them or not. Recognise them. Experience them. And then break them. In this workshop, we combined decoration, meditation and applied arts, including dance and the ancient Japanese art of suminagashi, to gain heightened awareness of ourselves and the patterns all around us.
